My Work
writer at heart
〰️
writer at heart 〰️
Here you can find a snippet of a range of projects, tones and writing styles I’ve worked on; from editorial beauty content to Cybersecurity 101.
Beauty Education Content: Estee Lauder Global Education
Our Fragrance Heritage
Project: Branded Onboarding Printed Tool
Goal: Educate and inspire about EL branded fragrance products
Tone: Educational, Inspiring, Exciting
Credits: Shaurya Dimri [copy and design direction], CMYK+White [digital design]
Cover with Care
Project: Branded Product Launch Printed Tool
Goal: Educate and inspire about new Color + Skincare launch
Tone: Educational, Inspiring, Exciting
Credits: Shaurya Dimri [copy and design direction], CMYK+White [digital design]
Client
Estee Lauder
Year
2018-2021
Estee in 100 Words
Project: Founder Story in 100 Words Printed Tool
Goal: Educate and inspire about iconic history of Estee Lauder
Tone: Educational, Inspiring, Exciting
Credits: Shaurya Dimri [copy and design direction], CMYK+White [digital design]
Learning Design:
Digital Courses
Cybersecurity 101
Client
Winc Academy
Year
2021-2023
Demystifying Cybersecurity
Goal: Demystify Cybersecurity in a 10 hour course.
A level 1 cybersecurity course to familiarize learners with common threats and cybersecurity concerns.
Credits: Copywritten and built in Articulate 360 by Shaurya Dimri in 2022.
Revised by Winc Academy in 2023.
Please note: this is internal content for use and distribution of Winc Academy only. It has been sped up and lowered slightly in quality to prevent piracy. Do not copy or distribute.
Learning How to Learn
Client
Winc Academy
Year
2021-2023
Goal: Supplement technical courses
Provide learners with quick and effective retention skills to help them get the most out of their technical courses. Plus, relieve stress and tension from heavy content consumption.
Credits: Copywritten and built in Articulate 360 by Shaurya Dimri in 2022.
Revised by Winc Academy in 2023.
Please note: this is internal content for use and distribution by Winc Academy only. It has been sped up and lowered slightly in quality to prevent piracy. Do not copy or distribute.
#TalkingTibet Social Media Education for Tibetan Parliament Member
Tone: Inspiring, eye-opening
Channel: Instagram
Client
Youdon Aukatsang
Year
2021
#FreeTibet Social Media Education for Tibetan Parliament Member
Tone: Inspiring, eye-opening
Channel: Instagram
Client
Youdon Aukatsang
Year
2021
McDonalds Anti-Litter Campaign
OMD x University of Amsterdam Assignment
Target Audience: Tourists
Goal: Reduce McD branded litter on in the NL
Tone: Lighthearted
Credits: Designed and copywritten by Shaurya Dimri
Client
OMD x University of Amsterdam
Year
2023
