Shaurya
Dimri
learning designer - writer - beauty lover
ABOUT SHAURYAI have 4+ years of experience working in digital training and development. I’m an Articulate 360 expert and proficient copywriter. I started my learning design journey at Estee Lauder HQ in New York City where I leveraged a blended learning strategy to help facilitate in-person, virtual and hybrid training of 15,000 sales associates worldwide. I then moved on to a more technical role with Winc Academy in Amsterdam where I was the primary copywriter and e-learning designer for a majority of their long-form upskilling courses, including but not limited to topics like, Front End Development, Cybersecurity, Automations with Zapier, SQL, Salesforce and more.
I have a B.A. in Organizational Psychology from the George Washington University and an MSc in Communication Science from the University of Amsterdam. I grew up in India, spent seven years in the USA and now lives in The Netherlands.
My Content Philosophy:
Flexible but never unstructured.
Easy but never ever condescending.
Informal but never casual.
PHILOSOPHYWhether it’s a simple blog-style copy or long-form certification content, copywriting should make the reader feel should be welcome and in-the-know. Leaners should never feel alone or stranded. Learning design and copy style reflects the philosophy of a company; if content is thoughtful, exciting and enriching, chances are, the company values are similar. If the tone is dry and basic, well… you get the idea.
I prioritize; visual design, digestible language, snackable content, in-person elements and color.
SERVICESReady to tell your story? Browse available services, then book a free consultation. Let’s create together.
Social media learning
UX/Copywriting
Long-form learning
Photography
“I gravitate towards copy that makes me feel confident - even if I’m learning something for the first time. The moment adult learning starts to sound like a first grade classroom, it’s usually a bad sign.”
Shaurya Dimri